About Us
About Life Story Lab
At Life Story Lab, we believe every person has a story worth preserving — not just for today, but for generations to come. Founded by award-winning author and ghostwriter Joel Mark Harris, Life Story Lab was created to help people capture the memories, lessons, and experiences that shaped their lives, even if they don’t consider themselves writers.
We make the process simple, guided, and deeply human.
Through a blend of story structuring, and professional human editing, we transform your memories into a beautifully crafted legacy book. Whether you want to reflect on your journey, share wisdom with your family, or preserve stories before they fade, our team is here to help you every step of the way.
About Joel Mark Harris
Joel Mark Harris is the founder and CEO of Life Story Lab, a guided memoir creation platform that blends personal interviewing, AI-assisted story shaping, and professional human editing to help people preserve the stories that matter most.
An award-winning author, ghostwriter, and journalist, Joel began his career after graduating from the Langara School of Journalism, where he developed a deep appreciation for human stories and the craft of capturing them with accuracy, empathy, and narrative clarity. He worked as a newspaper reporter and PR specialist before transitioning into marketing, eventually founding multiple successful content and marketing companies dedicated to helping businesses communicate with authenticity and impact.
Drawing on decades of experience in storytelling, brand strategy, and long-form writing, Joel later launched Ghostwriters & Co, a premier agency offering end-to-end ghostwriting, editing, and content strategy for authors, founders, and thought leaders. His work has appeared in Forbes, Yahoo Finance, NBC, CBS, Daily Hive, and Hackernoon—where one of his articles reached over 26,000 readers in a single week. He also ghostwrote a global top-15 LinkedIn newsletter, outperforming those of Bill Gates and Richard Branson.
Across his career, Joel has ghostwritten more than 50 books, including business titles, memoirs, true crime, and self-help. He has helped hundreds of entrepreneurs and leaders articulate their ideas, elevate their authority, and share their stories with clarity and purpose.
Life Story Lab is the culmination of everything he’s learned: that every person—regardless of background—has a story worth preserving, and the right process can turn lived experience into a beautifully crafted book that lasts for generations.